03
QUALITY CAMERAS SHOULDN'T COST A FORTUNE.
01
Exodus is a consumer electronics company focusing on developing the most reliable trail cameras possible and providing world-class customer support.
WHO WE ARE
CORE VALUES
02
TIMELINE
2015
Launched in 2015. First Direct-to-consumer Trail Camera Company.
2017
Released Our Industry-Leading Second Generation Camera, the Lift II.
2019
Launched Our Certified Verizon 4GLTE Trail Camera.
2015
Shipped First Camera to a Customer in 2015.
2018
Released Budget/Public Land Friendly Camera Spring of 2018.
GROWTH
POTENTIALS
JAN 1, 2019 - YTD
Direct Sales by camera model on website only.
EXODUS LIFT II
$472,945.68
EXODUS TREK
$269,837.55
EXODUS RENDER
$1,251,158.18
We project, if we could fund the Render purchase orders, we could conservatively sell 4000 units in 12 months without additional ad spend or lowering our conversion rate significantly.
We have been out-of-stock with the Render 6 out of the last 10 months.
Sales summary Jan. 2016 - YTD (Website Only)
04
GROWTH OPPORTUNITIES
MARKET SHARE
Continue to Earn Market Share of the Cellular Trail Camera Space.
BUILD INVENTORY
Build Inventory Asset to match market demand.
SCALE CONTENT
Scale our current brand content.
05
STORE STATS
$341.87
Average Order Value
31.09%
Customer Return Rate
12,284
Loyal Customers (All Time)
10%
Net Profit Margin
16,000
Store Sessions Per Month
6x
Return On Ad Spend
01 / FAST
2% for conservation logo
06
SOCIAL STATS
23,000
Likes
24,000
Followers
50,000
Subscribers
YOUTUBE STATS
-
5.1 M Views in Last 12 Months
-
$32,000 in revenue from AdSense
-
730,000 watch time hours
07
EMAIL LIST
18,000
Warm Emails
Email Analytics From Spring 2019 - YTD
08
WHITETAIL CRIBS
What We've Built
60,000+
average views per episode
50,000
Subscribers & Counting
CASE STUDIES
From being featured on Whitetail Cribs:
-
Full Draw Taxidermy saw a spike in revenue by $20,000+
-
Wicked Outfitters booked $30,000 in hunts
-
Yuran's Whitetail Taxidermy gained 37.5% of his clients from cribs viewers
-
Last Breath TV Youtube Channel DOUBLED in size
-
Wyatt Cole Saw a 7% bump on Instagram in JUST ONE WEEK!
Growth Opportunities
Umbrella of Companies:
Native exclusive ad placement for
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Brands Under Umbrellas
-
Strategic integrated campaigns
09
The Exodus Podcast
400+
iTune Reviews
736,000
Views on Youtube For Trail Cam Radio Episodes
100,000+
All-time unique downloads
in the Wilderness Category on Apple
TOP CHARTING
45,000 YTD Downloads
250% YTD Tracking Growth Over 2019
10
COLLECTIVE NETWORK
218,000+
Subscribers for The Hunting Public
500,000 YTD
Unique Network Downloads
1.8 M PODCAST DOWNLOADS
94,000+
Subscribers for Whitetail Habitat Solutions
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STRATEGIC ALLIGNMENTS
Leveraging existing skillsets and network of newly forged partnerships.
Endless collaboration opportunities for content that elevates all brands involved
Mentorship and guidance from strategic M/A.
Acquiring one of the fastest growing whitetail niche Youtube Channels
11
WITH CURRENT MANUFACTURE
STRENGTHS
-
Scale current products
-
Only place 2 major orders per year to limit shipment delays
-
Maintain rapport with current manufacture
COSTS
-
Current delays with manufacturing over the last 18 months have already cost us over $1 million in revenue.
-
IP infringement overseas
-
Not being the first to pull business from China. A player in the market will do this and the first will make a giant splash in the industry and consumer news.
WEAKNESSES
-
Product Delays
-
Lack of Accountability
TIMELINE
-
18-24 month lead time for the development of new products
12
GOING STATESIDE
STRENGTHS
-
Resonate with customer base
-
The ability to show the manufacturing process transparently
-
Manufacturing accountability
-
Seamless collaboration with engineering team
COSTS
-
To outsource engineering 100% would cost $250k
-
To bring engineering inhouse, $100,000 -$150,000 in salary costs plus minor outsourcing. This would include inhouse hardware engineer/PCB design and software engineer. Also, the in-house team would be utilized for continual product development for existing products and future expansion in current and cross over markets.
WEAKNESSES
-
Increase Labor Costs
-
Increased Development Costs
TIMELINE
18-24 month development to market from the official start of projects.
